Why the balance sheet matters to YOU as an Amazon seller.

One disconnect we often see with Amazon sellers and their accounting is not understanding the relationship between cash, inventory, debt and net income.

Sellers can usually tell you how much money they have in their checking account and a pretty good guess at net income, but that's about it.

It's really important to see the big picture and understand how all of these components interrelate in order to manage your business effectively. Insert --> Balance Sheet. This important business tool will help you do just that.